What The Hell Is He Building In There?
'Theories – which, it should be stressed, are currently unconfirmed – are now circulating on Reddit that, when the first half of the advert is played backwards, you appear to hear a second set of numbers: 347996. You can hear the reversed advert here:
So, if this reversed theory is true, then the overall code would be 699742 / 628315 / 717228 / 936557 / 347996 / 519225. But what does it all mean exactly? We’re not too sure, but it seems safe to presume that Boards of Canada’s first album since 2005 is on the way – that or they’re starring in a new Pepsi ad.'
- FACT Mag